Privacy Policy

Last updated: July 22, 2026.

This Privacy Policy governs the manner in which Excalibur Academy collects, uses, maintains and discloses information collected from users (each, a ‘User’) of the website (‘Site’). This privacy policy applies to the Site and all products and services offered by Excalibur Academy.

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, submit an inquiry or application form, subscribe to communications, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, their name, email address, and any message they choose to send. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifying information, except that it may prevent them from engaging in certain Site related activities.

Contacting Us

The data controller in respect of any personal data that you submit to us on our Site is Excalibur Academy, a business operating under Tennessee law.

If you want to know what information we hold about you or if you have any other queries in relation to this privacy policy, please contact us using the following contact information:

What Information Do We Collect?

We will collect information that you provide to us when you submit a form on the Site (such information shall include, but may not be limited to, your name, telephone number, postal address and email address); about your usage of the Site; that you provide to us in emails or letters that you send to us; and about enrollments, class registrations, and the fulfillment of your requests.

We may receive some information that you submit to any third party website or application that you access through the Site. Both Excalibur Academy and the owner or operator of that third party website will be the data controller in respect of any such information, and you should check the privacy policy of that website to find out how they will use your personal information.

We will only use any information that we collect from you in accordance with this Privacy Policy.

Children’s Information

Excalibur Academy teaches students of all ages, including children. Our youth inquiry form asks for the name and age of the prospective student along with the name, email address and telephone number of the parent or guardian making the inquiry. That form is intended to be completed by a parent or guardian, not by a child. We do not knowingly collect personal information directly from a child.

Information submitted through the youth inquiry form is sent to us by email so that we can reply and arrange a first class. It is not stored in a database on this Site, it is not used for advertising, and it is never sold or disclosed to third parties for their own marketing.

A parent or guardian may ask us to review or delete the information provided about their child at any time by emailing info@executivemartialarts.co. We will action such a request promptly.

Cookies

The Site uses cookies to ensure that you get the most out of it. Cookies are small amounts of information in the form of text files which we store on your computer. Cookies allow us to monitor usage of the Site, improve its usability and personalize content for you.

If you do not wish us to install cookies on your computer for these purposes, you may change the settings on your internet browser to reject cookies. For more information about how to do this please consult the “Help” section of your browser. Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of the Site.

We may use an analytics service provider for usage analysis and reporting. Analytics service providers generate statistical and other information about usage by means of cookies, which are stored on users’ computers. The information generated relating to the Site may be used to create reports about the use of the Site.

Advertising & Analytics Disclosure

We use third party advertising and analytics services, including Google, to measure and promote our Site. These services use cookies, device identifiers, pixels, and similar technologies to collect information about your visit so that we can understand our audience and show relevant advertising.

Google. We use Google Analytics and Google advertising products, including Google Ads and remarketing. Google, as a third party vendor, uses cookies (including the Google and DoubleClick cookies) to serve ads based on your prior visits to our Site and other sites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings at adssettings.google.com, and you can review Google’s privacy practices at policies.google.com/privacy. You may install the Google Analytics Opt-out Browser Add-on from tools.google.com/dlpage/gaoptout.

You may also opt out of interest based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at thenai.org/how-to-opt-out. Opting out does not mean you will no longer see advertising, only that the advertising you see may be less relevant to you.

How Do We Use the Information That You Provide to Us?

We may use your information in the following ways:

• to ensure that our Site is delivered in the most effective manner for you and your device;
• to respond to your inquiries and applications, and to provide you with information, programs or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
• to carry out our obligations arising from any agreements entered into between you and us;
• to provide customer service in relation to your use of the Site, and to notify you about any changes to our programs or Site;
• to administer, support, improve, optimize and develop our Site and programs;
• to measure the effectiveness of our advertising and to deliver relevant advertising to you and audiences like you, as described in the Advertising & Analytics Disclosure above;
• for internal marketing and demographic studies, and for security purposes.

We may also use your information to provide you with email notifications and other marketing communications that either you request from us or which you consent to by opting in when completing a form on the Site. You may opt out from receiving such marketing communications from us at any time by contacting us at info@executivemartialarts.co or by following the ‘unsubscribe’ procedure specified in the email that you receive.

Disclosure of Your Information

Other than as expressly set out in this Privacy Policy or as otherwise required or permitted by law, we will not share, sell or distribute any of the information you provide to us without your consent.

We may disclose your personal information: (i) to service providers and third parties to whom disclosure is necessary to enable us to provide you with any service to which you have subscribed via the Site, including advertising and analytics partners as described above; (ii) where required to do so by law or court order; and (iii) to any person to whom disclosure is necessary to enable us to enforce our rights under this Privacy Policy.

Third Party Sites

The Site may contain links to websites or access to applications that are operated by third parties. We do not control and accept no liability or responsibility for those websites, and this Privacy Policy does not apply to those websites. Please consult the terms and conditions and privacy policy of those third party websites to find out how they collect and use your personal data.

How Do We Protect Your Information?

Appropriate security measures will be adopted to protect your information from access by unauthorized persons and against unlawful processing, accidental loss, destruction and damage. However, you acknowledge that data transmission over the internet is inherently insecure and that we cannot guarantee the security of data you send over the internet. Your information will only be held for a reasonable period or as long as the law requires or permits.

Accessing Your Information

You may at any time request access to and, if incorrect, rectification of your personal data by contacting us at the address set out in this Privacy Policy or by emailing info@executivemartialarts.co. We reserve the right to ask you for proof of your identity before granting any data access request you make.

Changes to Our Privacy Policy

Excalibur Academy has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.